Luxury Sunless Tanning

Luxury Sunless Self Tanner for Face & Body

Venice Gold Self Tanner refines luxury sunless tanning with a high-performance formula designed to deliver a flawless, streak-free golden glow.

Crafted in the USA using premium ingredients, this lightweight self-tanning formula glides on smoothly, dries quickly, and develops into a natural-looking tan that complements every skin tone.

Infused with a subtle citrus scent and enhanced with a built-in instant color guide, application is effortless and precise - allowing you to achieve professional-level results at home.

Why Choose Venice Gold Self Tanner

• Made in the USA with premium-quality standards
• Natural-looking golden glow — never orange
• Smooth, streak-free even application
• Lightweight formula that dries quickly
• Suitable for face and body
• Designed for all skin types
• Subtle citrus scent for a fresh application experience
• Vegan, cruelty-free, and paraben-free

Trusted by beauty professionals and self-tanning enthusiasts seeking a natural-looking, streak-free golden glow.

Easy to Use

1. Start with clean, dry, exfoliated skin.
2. Apply in circular motions using the Venice Gold Self-Tanning Applicator Mitt or by hand.
3. Use less product on elbows, knees, wrists, hands, and feet.
4. Allow the tan to develop for 8 hours for a classic glow.
5. Rinse with lukewarm water and avoid soap or scrubbing.

After rinsing, your tan will continue to develop for 24–36 hours.

Pro Tip: Moisturize daily to extend the life of your tan and maintain a radiant finish.

Customize Your Golden Glow

Light Tan

For a soft, natural-looking glow, apply a light, even layer and allow the formula to develop for 2-4 hours before rinsing.

This option is ideal for those seeking a subtle enhancement or for first-time self tanners looking for a refined, sun-kissed finish.

Classic Tan (Recommended)

For a balanced golden tan, apply a moderate layer of Venice Gold Self Tanner and allow it to develop for 8 hours before rinsing.

This is our most popular option, delivering a beautifully natural golden glow that resembles a day spent in the sun.

Dark Tan

For a darker tan, apply a generous layer and allow the formula to develop for 10+ hours.

For deeper results, self tanner can be applied on consecutive days or multiple times throughout the week to gradually build color while maintaining an even, natural-looking finish.

Does This Self Tanner Have a Color Guide?

Yes. Venice Gold Self Tanner includes a built-in instant bronzer so you can see exactly where the product is applied. This helps prevent streaks and ensures even coverage.

Explore our self tanning sets for a complete, professional-level glow ritual at home.

New to sunless tanning? Read our step-by-step guide on How to Apply Self Tanner for a Streak-Free Golden Glow (Step-by-Step Guide)

Formulated With Premium Ingredients

Deionized Water, Aloe Barbadensis Gel, Dihydroxyacetone, Glycerin, Ceteareth-20,
Cetearyl Alcohol, Isopropyl Myristate, Carthamus Tinctorius (Safflower) Seed Oil,
Macadamia Integrifolia (Macadamia) Oil, Dimethiconol, Erythrulose,
Sodium Hyaluronate, Lactic Acid, Polyacrylamide, C13-14 Isoparaffin,
Laureth-7, Phenoxyethanol, Sorbic Acid, Caprylyl Glycol,
Sodium Acrylate / Sodium Acryloyldimethyl Taurate Copolymer, Isohexadecane,
Polysorbate 80, Caramel Color, FD&C Yellow #5, FD&C Red #40,
FD&C Blue #1, Fragrance.

Complete Your Sunless Tanning Routine

For the best results, build a complete sunless tanning routine with Venice Gold essentials:

• Venice Gold Exfoliating Mitt – prepares skin for smooth, even tanning
• Venice Gold Self-Tanning Applicator Mitt – ensures streak-free application
• Venice Gold Sunless Self-Tanning Gloves – keeps hands clean during application

Or explore the complete Venice Gold Self Tanning Set for a full professional-level glow routine at home.

Want to learn more about our brand? Read the story behind Venice Gold.